We have already mentioned sustainable events and their segments on several occasions, and for this article, we have decided to highlight only some of the advantages that can be experienced by the event organizers themselves as well as their clients who will promote such events under their brand.
Saving energy, reducing waste, buying local products, and simply reducing consumption can all result in saving money. Despite the sometimes higher investment of resources (financial or human) in researching new systems or investing in new tools, the application of sustainability principles can bring immediate savings (e.g. by printing less material and less waste to collect), but also long-term financial benefits, due to more efficient use of resources and easier access to credit lines and sponsors.
Positive reputation and improved image
Promoting the fact that you are organizing or hosting a sustainable event will raise the profile of the event, attract attendees who are becoming increasingly aware of sustainability issues, and potentially attract media attention.
If carefully planned and executed, the event can benefit the community by creating jobs, stimulating local investment, engaging regional small and medium-sized enterprises (SMEs), and promoting better working conditions and social inclusion. It can also act as a catalyst to encourage the best environmental and sustainable practices across the region, as well as to improve relations between organizers and the local community.
As an organizer of large, sustainable events, you stimulate demand: your demand for more sustainable products will initiate as well as promote the development of innovative technologies and technologies, leading to more efficient use of resources and improving the experience of participants as well as clients.
Raising awareness and inspiring change
Your event is a great opportunity to raise awareness among attendees, staff and colleagues, service providers, local communities, and the general public about the topic of sustainability and sustainable events. By leading by example, you motivate them to make responsible decisions and introduce environmental and social improvements in their own events and organizations.